Nowadays, all business owners know that a good website is essential to a business’s success. Remaining offline will limit your sales and reach, and a barely functioning or passable website will only frustrate customers, making them turn to your competitors instead. Spending money on a well-functioning, aesthetically pleasing website will bring a return on your investment (ROI). There are more pros to cons for being online. Here are the five principles of a good website.
Websites must always be catered to the needs of your customers. If you’re selling a service or product, make sure the layout shows both relevant information and a clear image of the product. Ensure all your webpages serve a purpose: your ‘about’ page should share information on your company; ‘services’ detail what services you can offer (same goes for your ‘products’ page); and your ‘blog’ page will take you to a blog filled with content pertinent to your company’s industry.
Easy-to-read font, neutral, contemporary color palettes images and clean layouts all create great harmony, and is pleasing to your customer’s eye. Vibrant colors should be delegated to for use on buttons for calls to action, whilst the white space between images is modern and declutters your website. To further balance your website, place your content and images in grid-like boxes.
Design preferences change year after year; therefore, you may have to change and improve your website as certain trends or innovative technologies arise. 2017 brought VR, AI-powered bots, authentic photography (no more stock photos), and minimalistic designed websites.
Your website needs to be up and running 24/7. If your services and products have the potential to be sold globally, then you’ll need your website to be available for all time zones. To increase your website’s uptime, hire a reputable hosting company such as Umbee Hosting, which can also offer data integration and 24/7 support, so you can concentrate on running your business.
Your website needs to be mobile and tablet friendly. Smartphones overtook laptops and desktops in 2016, with 4G changing the way we shop, bank, watch TV and communicate. A one size fits all approach to your website will only frustrate your customers, and if they’re unable to navigate a website on their mobile phones, they’re not going to wait until they have a laptop at hand. Instead, they’ll find a competitor whose website loads and can be easily used on their smartphone.
Your domain name must be catchy, short, and informative. It must be relevant, so people who see it know exactly what you’re selling. If you have a long domain name, or one which is confusing to decipher, people won’t remember your company. Sometimes it’s best to keep your domain short and sweet. Examples are: nytimes.com, wikipedia.org, and nbcnews.com. They’re concise, decipherable, and reputable.
Make sure your domain name is easy to type and remember. Keep it short, and include your company’s name and a keyword relevant to your business; make sure to avoid numbers and hyphens as these additions make your domain name seem amateurish.
Creating an effective website can be costly, and, of course, there are ways to lessen your spending. A website doesn’t have to cost your company the world, however, you must ensure that you’re spending enough to get good quality. If you’re struggling, hire a website designer and tell them exactly what you want. Keep these five principles in mind.