Category: Web

5 Principles Of A Good Website

Nowadays, all business owners know that a good website is essential to a business’s success. Remaining offline will limit your sales and reach, and a barely functioning or passable website will only frustrate customers, making them turn to your competitors instead. Spending money on a well-functioning, aesthetically pleasing website will bring a return on your investment (ROI). There are more pros to cons for being online. Here are the five principles of a good website.

Targeting

Websites must always be catered to the needs of your customers. If you’re selling a service or product, make sure the layout shows both relevant information and a clear image of the product. Ensure all your webpages serve a purpose: your ‘about’ page should share information on your company; ‘services’ detail what services you can offer (same goes for your ‘products’ page); and your ‘blog’ page will take you to a blog filled with content pertinent to your company’s industry.

Design

Easy-to-read font, neutral, contemporary color palettes images and clean layouts all create great harmony, and is pleasing to your customer’s eye. Vibrant colors should be delegated to for use on buttons for calls to action, whilst the white space between images is modern and declutters your website. To further balance your website, place your content and images in grid-like boxes.

Design preferences change year after year; therefore, you may have to change and improve your website as certain trends or innovative technologies arise. 2017 brought VR, AI-powered bots, authentic photography (no more stock photos), and minimalistic designed websites.

Uptime

Your website needs to be up and running 24/7. If your services and products have the potential to be sold globally, then you’ll need your website to be available for all time zones. To increase your website’s uptime, hire a reputable hosting company such as Umbee Hosting, which can also offer data integration and 24/7 support, so you can concentrate on running your business.

Multiple Devices

Your website needs to be mobile and tablet friendly. Smartphones overtook laptops and desktops in 2016, with 4G changing the way we shop, bank, watch TV and communicate. A one size fits all approach to your website will only frustrate your customers, and if they’re unable to navigate a website on their mobile phones, they’re not going to wait until they have a laptop at hand. Instead, they’ll find a competitor whose website loads and can be easily used on their smartphone.

Domain Name

Your domain name must be catchy, short, and informative. It must be relevant, so people who see it know exactly what you’re selling. If you have a long domain name, or one which is confusing to decipher, people won’t remember your company. Sometimes it’s best to keep your domain short and sweet. Examples are: nytimes.com, wikipedia.org, and nbcnews.com. They’re concise, decipherable, and reputable.

Make sure your domain name is easy to type and remember. Keep it short, and include your company’s name and a keyword relevant to your business; make sure to avoid numbers and hyphens as these additions make your domain name seem amateurish.

Creating an effective website can be costly, and, of course, there are ways to lessen your spending. A website doesn’t have to cost your company the world, however, you must ensure that you’re spending enough to get good quality. If you’re struggling, hire a website designer and tell them exactly what you want. Keep these five principles in mind.

5 Serious Consequences Of A Bad Logo Design On Start Ups

A logo is the first pillar of any brand building campaign. It helps your potential clients and customers to remember your brand. But, only if it has a certain few qualities, otherwise it is just a pretty picture that no one bothers to do anything with.

Uniqueness, attractiveness and effectiveness are the most important qualities of a logo design. It has to be unique as it is your brand / business identity. It should be something good to look at, and it should have some smart idea behind it that would make people curious about it. It should communicate the message which the designer intended to deliver as effectively as possible.

What happens if a logo design doesn’t do all that? Well then it is a bad logo design. If you are a well established financially strong business you can probably undo the damage by spending more on further re-branding and redesigning a perfect logo. However, if you are a startup then there are some serious consequences of a bad logo design that you must watch for.

  1.  Brand Distortion
    A bad logo design distorts the image of your business or brand by misrepresenting it. Viewers unable to understand it would assume whatever they wanted with your logo design. Hence your brand image in their minds is distorted and you can’t help fix it.
  2.  Negative Impact
    There is nothing worse than a logo design that communicates a wrong message, something negative or evil, like racism for example, or promoting hatred or something. Of course you didn’t want to do that on purpose, but it happened and your brand image is not only distorted and disliked, sometimes people can be brutal and they might even start hating you just because you had a bad logo design.
  3.  Silent Damage
    Sometimes businesses and organizations do not even realize that they have a bad logo design which is not helping them at all. They keep using it meanwhile worrying why their promotional efforts are not paying off. This damage continues to grow until the cause is identified, but surprisingly not many businesses pay attention to their own logo and how it might be causing them the cold response.
  4.  Redesign Costs
    As a start-up, a new business, or an established small business you might have limited budget to spend on branding and marketing. Getting your logo redesigned is just an unwanted experience which would increase your promotional budget and since you had a bad experience with a cheap logo designer this time you might consider hiring someone a little more fancy, which will cost you even more.
  5.  Rebranding Costs
    As soon as you got your logo you may have gotten it printed on your business cards, your brochures or banners, posters, mugs or whatever approach you use to promote your brand. Redoing your logo design would not only cost you designer fee, it would also cost you a lot more when you start using new and improved logo on your promotional stuff. The added cost would become too high if you had already spent too much on marketing with your previous but horrible logo.

As a start-up you can avoid all this trouble by making smart choices right from the beginning. Spend some time on researching topics like design, business logo, and branding. An intelligent logo can boost your start-up’s brand image, get one in the beginning and then build your business empire on it.

Why You Need To Audit Your Website

A business’s website is greatly important to the success of the company. Nowadays, more people are searching on the internet more than ever; therefore, to be offline, or have a dodgy or unfriendly website, can be hindering

to your leads, sales and profits. Creating a user-friendly and optimized website doesn’t have to be hard, however, many business owners lack the knowledge or resources when it comes to designing and putting up a website.

If your website doesn’t seem to be pulling in enough leads and you’re unsure as to why, then conducting a content audit on your website can be ideal. If the concept is alien to you and you’re unsure how, then many companies such as Iterate Marketing, a Portland search engine optimization company, can lead you through the process. Overall, there are many benefits to conducting an audit. This is why you need to audit your website.

Offers Clarity 

There may be many reasons why your website isn’t performing as strongly as it should, and finding out the reasons why and how to conquer such challenges can be difficult. You can’t know where your business is going, or where it should be heading, if you don’t know where you are. Rather than try to improve everything, a content audit can pin point the single (or multiple) problems, so your efforts, time and money can be focussed and not wasted.

You Know Your Weaknesses (and Your Strengths)

Performing a content audit can be a painful process, however, the pros far outweigh the cons. As it assesses your website’s content, highlighting any content that is poor or offers little to no value, it also shows you your successful content. Therefore, you know what to change and what to keep, and whether large adaptions need to be made or only small tweaks. You can improve your website without thinking you have to change the whole thing.

Shows Your Relevancy

Without you realizing, your website can easily become outdated. What once worked no longer seems to be bringing in sales and profits anymore, and ensuring you stay relevant is incredibly important. The art of SEO constantly changes, and staying number one can be quite a feat. You need to have relevant keywords which are well-searched, and you need to have fresh content that is updated every now and then. A content audit can identify any content that has holes, and it can point out any content that needs to be removed entirely.

Teaches You What to Look Out For

A content audit will be able to show you what to look out for – however, for any future website changes, you’ll have a better knowledge of what to look out for and what not to overlook. You’ll want to consider your website’s:

  • URLs
  • Images
  • Videos
  • Internal and external links
  • Comments
  • Mega-titles, keywords and descriptions
  • Social buttons
  • Page names
  • On-page copy

Keep a note of the above while your content audit is in the process of evaluating your website. Make sure you remember everything you learn, so the process doesn’t have to be so arduous the next time.

Once you’ve finished your audit, it’s time to evaluate the analysis. Define the gaps and problems and make the changes. Strengthen your website with a content audit.