Category: SEO

Earn Better Returns With Perfect Seo Strategies

Earn handsome profits in your online business by hiring a proper SEO company which works to improve your online image. One need to be extremely cautious while selecting an SEO provider who is capable of enhancing your internet traffic. Picking the one who follows bad techniques owe a negative impact on your online image and it is a must to know more before you hire them to enhance your online image.

There are several online companies that stand as your competitors in the market and to overcome the touch competition in the market one need to owe a great image. Earning a unique and an impressive image to your website becomes easy when you identify a genuine Boston SEO Company. Before you hire a service provider do a thorough research as there are numerous companies that are ready to offer SEO services. With a rapid increase in people using the internet business entrepreneurs started their business sites. And to reach a better position they require a special image and SEO companies are dedicated in enhancing the internet traffic. When you are in search of such a company then start searching over the internet as you get several genuine and reputed providers.

  • Check the website of the SEO Boston service provider as you get a better idea along with a complete information regarding all the services. Apart from getting an idea regarding the services you can even gain some confidence in their work by witnessing the previous projects.
  • Visit the portal and check each and every section very carefully as they are the expert professionals who are capable of changing your online image. Don’t choose the one after seeing the high price as expensive services doesn’t mean that they maintain a superior quality.
  • Just go through the completed projects and verify whether they offer quality services or not. Search for the previous experience of the service provider as it is an ideal way to know about their experiences and successful projects.
  • Before hiring the provider who offers Boston SEO service see that the provider manages all the work within the committed deadline. Getting work with a great delay is of no use as the quality content is to be updated according to the season.
  • Following the present trend ruling the market is always advisable as this becomes an easy method to win the heart of people. Grabbing the attention of people with quality content is one best way to earn handful profits and the companies can easily market the services and products.
  • The most crucial thing is to know more about the SEO techniques that play a major role in offering better internet traffic. Also see that you hire one genuine provider who offers exceptional services that improves your image within no time.

To get a better idea regarding the SEO techniques and services just explore https://www.yelp.com/search?find_desc=seo+company&find_loc=boston so that you can easily take a good decision that helps in gaining a better image.

Link Building Strategy For Business: “Who” Vs. “How Many”

If you’re a small business owner who’s spent any time investigating search engine optimization for your business, you’ve probably given some thought to the question, “How do I get links?”

In the old world of search engine optimization, it was a pure down-and-dirty numbers game. The more links in cyberspace pointed toward your web site, the more money you made.

As one can imagine, this didn’t last long. Black hat SEO companies invented a host of dirty tricks to artificially inflate the rankings of low-quality web sites by spraying links all over the internet. Common techniques included things like posting irrelevant comments on blogs and spinning large numbers of keyword-stuffed articles containing links back to the target sites.

The recent Google Farmer update was designed to directly attack this problem, but these link-building tricks have been declining in effectiveness for quite some time now. Why? It’s just common sense. If you fight against the course of nature, you’re bound to lose eventually. If your strategy for winning new customers is to trick them into walking into your store, you might get a few sales this way, but it’s a flimsy strategy at best.

To name two recent examples, retailers Overstock and JcPenney took a recent hit in the rankings over some questionable linking tactics employed by their (now fired) SEO firms.

It’s no different than paying someone to pretend to be your #1 fan. It might work for a little while, but it’s going to be embarrassing if you get caught.

How does one go about building honest-to-goodness links that generate real business results over the long haul? The same way you do it offline in the brick and mortar world. Build relationships with real people by giving value first. When you think in terms of building linking relationships, the entire game changes. Instead of thinking about how you can get 200 links from different blogs, think about what it would take to build a value relationship with a close handful of other online business owners with solid reputations.

What would happen in your business if online community leaders enthusiastically recommended your products and services to people who trusted their opinions? I assert that you’d never have to ask how to “get links” again.

5 Useless Seo Methods That Should Stay In 2020

Search engines are continually changing, and your SEO methods need to change accordingly. In this article, we’re going to take a look at five useless SEO methods that should stay in 2020 and what you should do instead.

Using the Same Description for Every Page

Templates for your product pages and the exact same home page save for the location information need to go. While the templates for product data may be perfectly search engine optimized for the key terms for that product, the repetition may lead to a duplication penalty. Fortunately, you only have to be fifty percent different to avoid receiving the duplicate content penalty. The advantage of leveraging this is that you only have to moderate half of your product directory information to avoid a duplication penalty. You can achieve this not just by spinning the content, but by adding additional information to a few sections or re-ordering bullet lists. However, you should never change your basic product directory structure itself, since this makes it harder for customers to compare products and find information.

Focusing Too Much on Keyword Density

Keywords in the content matter, but repetition beyond 1% or 2% becomes counterproductive, especially if it is already used in headers and tags. To improve latent semantic indexing and reduce keyword stuffing penalties, use variations of the term aside from the plural version. One of the most important things you can do is put the keyword in the first paragraph of the content, ideally in the first 100 words.

Fortunately, there are many other places you can use key search terms and boost your SEO. The title of the page is the best place to put a keyword. This confirms to the reader that the content is related to their search, and search engines give keywords in the title extra weight compared to repeating the key term in the content.

When you create a heading, use the H1 tag. The H1 tag and title should both contain the key term to dominate search engine results for the search tag. Heading 2 tags are less useful. As you move on to the next headings, their impact drops down to nothing.

You can also bold keywords to increase their ability to be noticed by both users and search engines. This is a new feature from Google that first showed up in tests in 2020. You can also italicize words to get them noticed by the search engines. Conversely, this means you shouldn’t italicize large sections of text in an effort to suggest you’re thinking or whispering to the audience.

You can use keywords in the ALT image tag. This is an ideal place to improve local SEO, such as describing the location the image was taken.

If you cannot afford an SEO expert, make one small change like improving the keyword in a title or altering a sentence so that the keyword sounds more natural. Then study your metrics for two weeks and see if it results in more traffic and/or conversions. This is more time consuming than the detailed A/B testing SEO professionals do, but it lets you test how altering titles, tags and content in small ways improves content. Then you know exactly what helps or hurts the page – and you know how to undo it if it hurts your SEO.

However, you should consider the cost of an SEO expert a worthwhile investment in your business due to the increased sales you’ll see. Read reviews about them to understand what their customers think of them, instead of relying on a general web search that most of them will rank well in. For example, read what people say about the HOTH to see how much better they are than their competitors.

Choosing a Search Engine Optimized Domain Name and Assuming That’s Enough

Keywords in the domain name itself matter less to your SEO than they used to. However, you need a domain name that is easy to remember, and ideally related to your brand, product or company. If your brand name is your domain name such that it has instant recognition by anyone who sees it, don’t change it. If you have used the same domain name for ages and receive massive organic traffic from various shared links and social media references, do not change your domain. It will take months of work by an SEO professional or years of work otherwise to get the same search engine optimization from organic link sharing and consumer education you have today.

An exact match domain isn’t a strong ranking signal anymore according to Moz. This means you shouldn’t compete for keyword1.com domains. One caveat is if it is very memorable or your brand name, seize it, because its marketing value is worth far more than its SEO value. If you’re doing affiliate marketing, then a keyword based domain may be useful in helping your site stand out compared to “Affiliate Seller 1” and “Affiliate Seller Local City Name”.

Creating 500 Word or 1500 Word Articles because that Length is Perfect

How long should your content be? If you’re writing rich content, Google’s sweet spot is 1300 words. However, this doesn’t mean you should write long rambling product descriptions or your life story on the about us page, since rambling or repetitive content actually ranks poorly. Focus more on compiling quality content, regardless of its length. Put reviews and testimonials on your webpage, and seek user generated content in the form of answers about the product answered by other users.

Ignoring Website Design’s Impact on SEO

Responsive sites are essential to good SEO, since customers abandon sites that load slow. Limit your media and images to only what is necessary to sell your product or service. And don’t waste bandwidth to put stock images on your website. Don’t delay your users and risk losing them with web redirects. Bloated code is penalized not just by users but search engines, as well. The risk of bloated code is compounded by the greater odds that at least one script will error out.

If you can, add social media sharing buttons on your webpage. If you have social media sharing buttons on your page, add a call to action button asking visitors to share your page on social media unless you’re trying to convert them into buying the product today. Don’t have more than one call to action per page.

Can you think of any more SEO methods that should remain in 2020?  Let us know in the comments.

10 Beginner But Effective Seo Techniques

If you want your website to get found, you have to engage in SEO (search engine optimization) techniques. It is possible to hire a search engine optimization company to do this work for you, but if you have only just started and you are on a budget, you won’t be able to do this. Luckily, there are quite a few things that you can do yourself. While these won’t give you the results a professional SEO company will get for you, it is an excellent way to get started and build up your resources so that you can hire an SEO company. Let’s take a look.

10 SEO Techniques You Can Implement Yourself

  1. Content marketing. You have to make sure new and relevant content is on your site at all times. You can write this yourself, by making sure that it is appealing and informative, as well as being relevant to what people are actually looking for.
  2. Attractive images and catchy headlines. People are very visual, particularly from behind a computer or smartphone screen. Your content has to look good, therefore. This can be achieved with fun images and catchy headlines.
  3. There is nothing worse than spelling and grammar mistakes. In fact, there are people out there who seek out mistakes on purpose just to make fun of people. Make sure, therefore, that you check everything for errors.
  4. Get a few guest bloggers. This isn’t necessarily something you can do yourself, or for free. However, it is much more affordable than SEO professionals and has a really good effect. Their name will immediately attract an audience to your site.
  5. Make sure your links are original. Try to write some really interesting articles, and get other websites to post them for you. Sometimes, you do have to pay for this as well. However, fees tend to be quite minimal, and you should also be able to find quite a few that don’t cost much.
  6. Work on your reputation. You have to build relationships with your customers, your suppliers, your partners and even your competition. You have to become known in person as well, so do go to conferences and more. Building a network of real people is as important as getting the digital stuff right.
  7. Help others. There are other people in the same situation as you, people who are just starting and who can’t afford a professional SEO company either. So help each other out a little bit, even if it is just by linking to each other.
  8. Crawl through your website using specially made software (many offer free trials) and see how the Google robots see it. In so doing, you can spot any problems and fix them.
  9. Have a look at your competition. What are they doing on their websites that you are not? Are they using social media in different ways than you? Are they making sudden changes to their site? While being a step ahead of them is probably impossible, making sure you do the same as they do is easy to achieve.
  10. Focus on social media. You won’t get anywhere without a Facebook and Twitter page for your site as well.

The Difference Between A Real Seo And A Designer Who “Does” Seo

A post came up recently in one of the SEO forums I frequent, where a business owner said his website designer — without his knowledge, apparently intending this to be a “bonus service” — had starting “doing SEO stuff” on his site.

What brought this to the site owner’s attention was some unusual activity in the log files. When the owner asked, the designer told him this was just the person who was “helping” with the SEO doing some things to “push the numbers.” According to the site owner, the designer was vague about the details of this so-called “number-pushing” or what exactly had been done to the site for this alleged SEO work. Understandably, the site owner was concerned.

Quite rightly, the forum members advised this business owner to go back to the designer and get the details of what, specifically had been done and was planned to do — and if there was anything in there that sounded “fishy,” to insist that it be undone, pronto.

For whatever reason, a lot of website designers, copywriters and programmers lately seem to have decided to start offering “SEO services” as part of their packages. I’m sure most of them mean well, and I’m sure few of them set out with the intention of causing harm to their client’s sites

However, there’s a big difference between somebody who “does SEO” and somebody who’s spent the time it take to learn how to do SEO right. And a lot of damage can be done — however inadvertently — by someone whose primary expertise is design or writing or programming or marketing or whatever and who hasn’t taken the time to learn the ins-and-outs of effective, ethical search engine optimization.

Many search engine optimization professionals started out in design, copywriting or programming. This in itself isn’t necessarily a red flag. But whoever you have “doing SEO” on your site should be able to explain, clearly and in plain language, what they’ve done and what they’re planning to do to promote your site’s pages.

If they can’t (or won’t), keep looking until you find an SEO professional who will.

Back Links, Link Sharing, And Your Business: Connecting The Dots

One such strategy is link building. While most digital marketers already use links as part of their overall strategy, a good number don’t even know the role links play in growing the business. So, here is a cheat sheet to get you started on this topic.

What exactly are links? 

In digital marketing, a link (or hyperlink) is defined as an HTML code connecting two different resources on the internet. It could be two pages within the same website or resources on different websites. The former are called internal links while the latter are called backlinks. Usually highlighted in blue, when you click on a link, you’ll be taken to the resource at the other end of the chain.

What is link building?

Link building is the process of acquiring backlinks for your website in a bid to gain more relevance on the web. If you’re the owner of abcd.com, link building would be the process of seeking links from other sites to your site and vice versa. You can do this on your own or using a link building service provide.

What is link sharing? 

Link sharing is a form of link building where two or more bloggers or other web publishers exchange links for the mutual benefit of the group. It works excellently among businesses or publishers who sell or blog about complementary products or services. So, for instance, if you sell laptops and another member of the group provides laptop repair services, you can share links to your products such that clients on the laptop selling website will come across links to laptop repair services and vice versa. If planned well, it can work wonders for those involved.

So, why do you need link building and sharing?

There are three main reasons why;

  1. Links build relationships: As you might have discovered, you can’t do business on your own. You need other businesses for your own company to thrive. If anything, close to 50% of commerce happens between businesses in what is known as B2B trading. Links are critical in building B2B relationships.
  2. Links are necessary for favorable SEO: Aside from content, links are the most important ranking factor. They tell search engines how popular you are and even paint a rough picture of your standing within your industry. Put together; these signals will determine where you rank in search engine results.
  3. Links will get you leads and customers: It’s not uncommon for consumers to click on a link in a blog, visit the relevant website, and proceed to make a purchase. But, even if that doesn’t happen, just by getting your brand name out there, links will get you plenty of leads, over a long period.

So, if you were still not decided on link building, hopefully, you’ve learned why it’s a must-have for your digital marketing campaign in 2018. You just can’t do without links.

Seo In Five Simple Steps

Despite what some people might think, search engine optimization (SEO) is not magic, and it’s not rocket science. Here, in a nutshell, are the five steps you need to follow to optimize your site for maximum search engine performance:

  1. Do keyword research and analysis to ensure you’re targeting truly useful phrases.
  2. Make sure the title tag of each page contains the primary (and if you can fit it in, the secondary) target phrase for that page.
  3. Write good, useful content for each page. Write for your human visitors, not for the search engines, but make sure the copy does contain your target phrase a time or two (or three or four).
  4. Set up internal navigation. Link your pages together using each page’s target phrase(s) in the anchor text of links pointing to the page.
  5. Seek out links from valuable, high-quality pages outside your site. Concentrate on pages likely to be visited by your target audience. Don’t get hung up on whether they’re straight one-way links or if they require you to reciprocate, and don’t get too crazy over whether they’re paid-for or free links. As long as the sites pointing to you are useful resources and attract the same crowd you want to have visiting your site, they’re good links to have. If you can get these other webmasters to use your desired target phrase in their link anchor text pointing toward you, that’s the icing on the cake.

See? Nothing to it. Now, of course, comes the hard part… the part where most webmasters trip up… putting in the necessary time and effort.

Good SEO is simple, but simple is not synonymous with effortless. If you want success, be prepared to roll up your sleeves and get to work!