Category: Internet Marketing

Does Your Business Need The Services Of A Digital Ad Agency?

Your digital presence is the life’s blood of your business in today’s marketplace whether you understand it or not. Unfortunately, most small businesses trying to make their presence felt on the World Wide Web do not understand the digital marketplace and it’s hurting their businesses – in a really big way.

Don’t let this happen to you. Secure the services of a digital ad agency that specializes in helping businesses grow their brands online and see what a difference it can make for you. Here are a few of the important roles a highly qualified agency can play for the sake of your brand building efforts on the World Wide Web.

Prepare Your Site for Mobile Traffic

For most businesses this means creating a mobile website for the business. Mobile sites do not function in quite the same way as traditional websites. With more and more people using tablet devices and smartphones to access the Internet, it is becoming more important for businesses to have a substantial and satisfying web presence on mobile devices.

Unfortunately, many of the businesses that need to now embrace mobile marketing have barely scratched the surface of traditional Internet marketing. This is why a digital ad agency is necessary. They can help you bring your business into the new age of the Internet so that you’re not left behind.

Mobile traffic now accounts for 21 percent of all web traffic and those numbers are expected to rise even more in coming years. You need to make sure your business is ready and agencies that specialize in this type of traffic can help.

Build a Better Social Network Presence for Your Business

You may have joined Twitter and Facebook. You may even have a business blog. But, if you’re not taking advantage of all the social networking opportunities available to you then you’re giving your competitors an opportunity to pass your business by.

Social networks that matter for your business today include:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • Periscope
  • Google +
  • LinkedIn
  • Snap Chat

Then there are sure to be new and upcoming social networks to embrace. Pinterest is still fairly new and Periscope is something few people had heard of as little as a year ago. It’s important to stay on top of the changes taking place and how they can affect your business in a positive way. Marketing experts from a digital advertising agency can help you remain “in the know.”

Perhaps the best thing about digital agencies is that they live in the digital world. They’ve devoted a great deal of attention making contacts and connections and learning the ropes so that you don’t have to. They can take care of these vital tasks on your behalf so that you’re free to sit back and watch the results in action.

Marketing online can be one of the most confusing things modern businesses deal with. That’s why it’s so important to make connections with professionals who understand the ins and outs of online marketing and that you can trust to handle these tasks for you.

Plagiarism On The Internet

Plagiarism.  The dictionary defines it as the use or close imitation of language and thoughts of another author and the representation of them as one’s own original work.. [source]  But since the inception of the Internet, and more specifically, the emergence of weblogs, there has been an overly generous amount of wiggle room in how people choose (or don’t choose) to refer to things in their writing.

Knowing Better

It’s one thing to read someone else’s blog or to browse through the Internet and see something that you really find compelling and want to write about.  Heck, you may be thinking to yourself, “They say it so much better than I could even begin to, so I’ll just copy exactly what they have and call it a day.”

Wrong.

It still amazes me to come across a piece of information on one site, think to myself that it seems really familiar, and then realize later that the reason for this familiarity was because it was copied verbatim from another site.  It’s not that difficult to reference something.  Even if you’re unsure about the proper way to reference something on the Internet, referencing where you obtained a certain tidbit of information is MUCH better than not mentioning where you received your sudden knowledge.  It makes you look suspicious- like you’re hiding something.

Dealing with Plagiarism

Unfortunately, there are plenty of unscrupulous people out there waiting to bring you down simply because they’re too lazy to write content themselves.  If this is the case, there are a couple of things you can do:

  • Examine the content of what you have written and compare it word-by-word with the content in question.
  • Send a non-threatening email, politely asking the blogger or other culprit to kindly remove the article in question from their web site.
  • Conduct a “WhoIs” lookup based on the web domain name in order to find the registrar and/or name of the web hosting company so that a formal complaint about copied content can be wagered.

Have any other advice, stories or tips about plagiarism?  We’d love to hear them!

How To Generate New Business Through Email Marketing

You may have been successful at growing your business using differing channels like word of mouth, referrals or social media. If you are looking at using email marketing, there are always excellent tips you can use to generate new leads for your business. If you are experiencing frustration with optimizing your email marketing here is how you can develop your business through email marketing.

Effective subject line

The first element of a successful email marketing campaign is a subject line. You need to use a catchy and intriguing subject line that ensures that the recipient will be interested. The idea of having a subject line is creating enough interest to get customers to open your email when they see it in their inbox.

Come up with a clean design

To generate new business, you will need a call to action. Be honest with yourself, do you read all your emails from start to finish, probably not. Your potential customers will most likely want to skip to the call to action if they are interested and this needs to be clear on your email. A clean design will help you achieve that. When using email marketing, make sure the emails you send are readable. Use high-quality images to make them more appealing and lots of white space. Also, concentrate on one product only if you have several in your range, the more niche your email is, the more likely people will take up the call to action.

Keep the key message above the fold

The main reason for sending an email is for people to read and understand your message. You can also consider keeping the call-to-action above the fold too. Repeat your message not more than three times throughout the email.

Create engaging content

Ensure that you have unique and engaging content to succeed with email marketing. Engaging content includes consumer aware guides, videos, photos and even case studies. People especially enjoy receiving infographics as they are easily readable. Use larger fonts to allow for easy scanning of the message. Also, provide links and details for more information.

Use incentive

Business owners can increase open rates using an incentive and adding them to the subject line. Use phrases like “top 7 tips to benefit ABC Company” or “Receive x benefit for ABC Company.”

Build Trust

To generate more leads and new business opportunities for your business, you will need contact information of your potential customers. Most of the time people will share their information with you if they trust your brand and are actively looking to purchase from you. This information is extremely valuable to your business and should be looked after in line with the General Data Protection Regulation for Business Data. You will also need to promise to your potential customers that you will look after their information which gives them peace of mind to deal with your business.

Segment emails to a subscriber behaviour

Email becomes more relevant to readers when the email relates to their habits and behaviours. Relevant email leads to more clicks, opens, and sales. Readers’ behaviours include:

  • The links that a subscriber clicked in an email
  • When the subscriber signed up
  • If a subscriber clicked on the email, however failed to convert on the landing page
  • For people who did not open the email, you can resend it. If there is a need, you can change the subject line.

Use auto-responders for opt-ins

Setting up an autoresponder that will remind your reader that they opted in is a better option than just assuming they know. Also known as trigger emails or drip campaigns, these are emails that are automatically activated once someone takes a specific step.  According to Jane from BDP Agency “Adding an autoresponder should also include bonus materials to reward readers or provide additional content. Auto-responders can be activated when someone downloads a whitepaper, place an order and fill out a contact form.”

Gate the content and tie the two landing pages

Gated contents are used by business owners to drive traffic to their business landing page. They have the information needed in exchange for a free report or something valuable like content on your business website. Your landing page should feel and look like the email. Don’t forget to utilize tracking tools. They allow you to see the landing pages and emails that performed the best.

Call to action

Call to action is where all the above tips will lead the reader. After they finish reading your email, they need to know what they need to do. Make sure you clearly state what you want your reader to do. A call to action is essential to generate new business.

Make your emails sharable

With email marketing, you can generate new business when the people who receive your email are able to share them with colleagues, friends, and family. You can ask them to share your email, add a sharing button, embedded pre-formatted tweets, add SignUp linked and social media buttons so that people can share your email on the platform

We all know that marketing strategies are evolving. People are turning to social media and other marketing strategies; however, the fact remains that email marketing continues to still generate leads for your business and email marketing is a successful marketing strategy for your business.