A Quick Branding Exercise For Your Blog Or Business

What drives people to choose your blog/product/service over another? How does owning your product or subscribing to your blog or service make your customers feel about themselves? Heres a short – but difficult – exercise in branding:

Ask yourself

My product/service gives others exactly what they need to become a ______ person.

Here are some examples

  • Kiva: an important person
  • NPR: an educated, well-rounded person
  • Apple: an artistic, open minded person
  • Starbucks: a more sophisticated person
  • Gap: a trendier person
  • Whole Foods: a wholesome person
  • Guess: a sexy person

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