Month: August 2020

What Are Some Of The Ppc Skills You Need?

There are literally thousands of different internet marketing techniques out there, some good, some great, some terrible. One of the most effective of all, however, is pay per click (PPC). Through excellent PPC management systems, you should be able to ensure your website is found by the various search engines. However, you do have to understand how it works and be fully involved with it, which is why most people outsource this work to experts. That being said, having at least a baseline of understanding can always be beneficial.

What Is PPC Management?

Through PPC, you are able to ensure more traffic comes to your website, and it doesn’t have to cost the earth. This is because all you pay for is the number of actual clicks on your advertisement. If your ad is displayed, but nobody clicks on it, you don’t have to pay for it either. To find out how much you will pay, you need to place a bid on a certain keyword phrase or even unique keyword, which will then be seen in the advertisement. This is all you pay for each click.

However, you have to make sure that this venture is properly managed. If not, you will find that a PPC campaign can get very expensive very quickly. After all, you want to make sure that the people who click on your ads, for which you pay, actually come to your site to make a purchase, or to at least consider a purchase. If, however, the wrong traffic is delivered to your site, you will have wasted your money.

The overall goal of PPC management is to make sure that the money spent on an account is used properly, by executing the overall campaign the right way. This isn’t easy and does require a lot of careful data analysis and comparative work. This is another reason why, if at all possible, you need to outsource this campaign. Even if you do have all the necessary skills and knowledge to do it yourself, do you have the time? There are so many different elements that you need to think about, check, analyze, review, and adjust, that it may be difficult to keep up. You need to make sure that you have clear oversight and that this is provided by someone with a keen eye for detail.

There are a number of automated PPC software packages that you can purchase. These certainly are helpful because they will give you some more information on how you can best manage a PPC campaign. However, they are not designed to replace the keen eye of an individual expert who will get to work specifically on your personal campaign, calculating your return on investment and acceptable click through rates. Only you can decide how you want to manage your PPC campaign, but do be aware that, if not properly managed, it will only cost you a lot of money, rather than making you any.

Plagiarism On The Internet

Plagiarism.  The dictionary defines it as the use or close imitation of language and thoughts of another author and the representation of them as one’s own original work.. [source]  But since the inception of the Internet, and more specifically, the emergence of weblogs, there has been an overly generous amount of wiggle room in how people choose (or don’t choose) to refer to things in their writing.

Knowing Better

It’s one thing to read someone else’s blog or to browse through the Internet and see something that you really find compelling and want to write about.  Heck, you may be thinking to yourself, “They say it so much better than I could even begin to, so I’ll just copy exactly what they have and call it a day.”

Wrong.

It still amazes me to come across a piece of information on one site, think to myself that it seems really familiar, and then realize later that the reason for this familiarity was because it was copied verbatim from another site.  It’s not that difficult to reference something.  Even if you’re unsure about the proper way to reference something on the Internet, referencing where you obtained a certain tidbit of information is MUCH better than not mentioning where you received your sudden knowledge.  It makes you look suspicious- like you’re hiding something.

Dealing with Plagiarism

Unfortunately, there are plenty of unscrupulous people out there waiting to bring you down simply because they’re too lazy to write content themselves.  If this is the case, there are a couple of things you can do:

  • Examine the content of what you have written and compare it word-by-word with the content in question.
  • Send a non-threatening email, politely asking the blogger or other culprit to kindly remove the article in question from their web site.
  • Conduct a “WhoIs” lookup based on the web domain name in order to find the registrar and/or name of the web hosting company so that a formal complaint about copied content can be wagered.

Have any other advice, stories or tips about plagiarism?  We’d love to hear them!

10 Beginner But Effective Seo Techniques

If you want your website to get found, you have to engage in SEO (search engine optimization) techniques. It is possible to hire a search engine optimization company to do this work for you, but if you have only just started and you are on a budget, you won’t be able to do this. Luckily, there are quite a few things that you can do yourself. While these won’t give you the results a professional SEO company will get for you, it is an excellent way to get started and build up your resources so that you can hire an SEO company. Let’s take a look.

10 SEO Techniques You Can Implement Yourself

  1. Content marketing. You have to make sure new and relevant content is on your site at all times. You can write this yourself, by making sure that it is appealing and informative, as well as being relevant to what people are actually looking for.
  2. Attractive images and catchy headlines. People are very visual, particularly from behind a computer or smartphone screen. Your content has to look good, therefore. This can be achieved with fun images and catchy headlines.
  3. There is nothing worse than spelling and grammar mistakes. In fact, there are people out there who seek out mistakes on purpose just to make fun of people. Make sure, therefore, that you check everything for errors.
  4. Get a few guest bloggers. This isn’t necessarily something you can do yourself, or for free. However, it is much more affordable than SEO professionals and has a really good effect. Their name will immediately attract an audience to your site.
  5. Make sure your links are original. Try to write some really interesting articles, and get other websites to post them for you. Sometimes, you do have to pay for this as well. However, fees tend to be quite minimal, and you should also be able to find quite a few that don’t cost much.
  6. Work on your reputation. You have to build relationships with your customers, your suppliers, your partners and even your competition. You have to become known in person as well, so do go to conferences and more. Building a network of real people is as important as getting the digital stuff right.
  7. Help others. There are other people in the same situation as you, people who are just starting and who can’t afford a professional SEO company either. So help each other out a little bit, even if it is just by linking to each other.
  8. Crawl through your website using specially made software (many offer free trials) and see how the Google robots see it. In so doing, you can spot any problems and fix them.
  9. Have a look at your competition. What are they doing on their websites that you are not? Are they using social media in different ways than you? Are they making sudden changes to their site? While being a step ahead of them is probably impossible, making sure you do the same as they do is easy to achieve.
  10. Focus on social media. You won’t get anywhere without a Facebook and Twitter page for your site as well.